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Marketing Communications Manager

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Location: New York, NY, United States
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The American Arbitration Association is an equal opportunity employer (EEO) and considers all employees and applicants for positions without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws.

If you are unable to complete your application, you may request a disability accommodation and submit your information through an alternative method by contacting the Human Resources Department via email- [email protected].

Description

Named one of the 50 best nonprofits to work for by the Non-Profit Times, our employees enjoy rewarding careers in a fast-paced, results-driven environment. We offer a competitive compensation package, including incentives. Eligible employees also participate in a comprehensive benefits program that includes medical, dental, orthodontia, vision coverage, a student loan repayment program, a 403(b) retirement plan with substantial company match, discounted pet insurance, and generous paid-time-off benefits.
The successful applicant will have a hybrid work arrangement, and be based out of the AAA's headquarters located in downtown Manhattan.  The starting salary range for the position is $79,000 to $84,000, with an annual incentive bonus targeting 10% of the base salary.  Please note employees must work from their primary residence within a 125-mile radius of their assigned office or the regional city to which they are assigned. 
SUMMARY
The Marketing Communications Manager develops, executes, and monitors marketing and communications campaigns; measures and reports on success against established objectives.

ESSENTIAL FUNCTIONS
  • Recommends and develops strategic communications campaigns that advance organizational goals and business objectives.
  • Defines key performance indicators for communications channels to measure campaign success.
  • Oversees the creation of marketing and communication collaterals that align with and support the company brand.
  • Manages social media content and campaign calendar; optimizes programs for greater success; develops and edits engaging content.
  • Writes and circulates internal monthly newsletter for stakeholders.
  • Ensures confidentiality and adheres to the company's information security and data privacy policies.
  • Maintains effective internal communications with business units and key personnel.
  • Demonstrates regular, reliable, and predictable job attendance.
  • Attends on-site and in-person meetings and training sessions.
Social Media:
  • Develops and implements a social media strategy aligned with the company's overall marketing goals.
  • Identifies target audiences and creates tailored content for each platform. 
  • Stays up-to-date on social media trends and best practices.
  • Creates engaging and visually appealing content for various social media platforms.
  • Writes compelling captions and copy that resonate with the target audience.
  • Utilizes social media management tools to schedule and publish content.
  • Monitors and responds to comments, messages, and mentions in a timely and professional manner.
Content Creation and Management:
  • Oversees the creation of compelling communication materials, including press releases, emails, blog posts, website content, and social media posts.
  • Develops and implements email campaigns.
  • Ensures message consistency across all communication channels.
  • Manages relationships with external agencies and vendors for content creation and distribution.
  • Helps develop and edit presentations to be given by executives.
Media Relations and Public Outreach: 
  • Builds and maintains relationships with media outlets and industry influencers.
  • Secures media coverage for organizational news, events, and initiatives.
  • Monitors media mentions and responds to inquiries in a timely manner.
EDUCATION AND EXPERIENCE
  • Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field, and a minimum of 5 years of experience in marketing communications, or an equivalent combination of education and experience.
  • Proven experience designing and executing successful marketing and communications strategies and campaigns.
  • Demonstrated knowledge of current industry trends.
KNOWLEDGE, SKILLS, & ABILITIES
  • Strong written and verbal communication skills.
  • Proficiency in Microsoft Office Suite (Word, Excel, and PowerPoint).
  • Knowledge of marketing automation tools (Eloqua, Marketo, Pardot).
  • Ability to travel regionally and domestically; approximate travel equals 10%.
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